AURA Commerce

Privacy Policy

This Privacy Policy explains how AURA Commerce (“we”, “us”, or “our”) collects, uses, shares, and protects information when you use our website, onboarding flows, and services (together, the “Services”). By using the Services, you agree to this Policy and our Terms.

AURA Commerce is operated by AADHARAV Technologies Private Limited, India.

On this page

1. Information We Collect

  • Account Information: phone number used for login (OTP-based), and optional profile details you provide (such as name and email).
  • Business Information: business name, address/location, category, public store details, links (e.g., Maps/Instagram), and images (logos, banners, gallery/product images) you upload.
  • Orders & Customer Details: order information created via your store or POS flows (such as items, totals, delivery mode), and customer contact details (such as phone number) when required for order confirmation and delivery coordination.
  • Usage Data: device type, browser/app version, pages viewed, time on page, clicks and actions within the Services; approximate location derived from IP.
  • Payments: online payments (if enabled) are processed by authorized payment partners (e.g., Razorpay). We do not store your full card or bank account details on our servers. Payment partners process payment-related data under their own privacy policies. Offline payments (cash/POS) are recorded as payment mode selections for order tracking.
  • Support: content of messages/emails and information you share when you contact support.
  • Optional Guided Setup (Authorized Access): if you request guided onboarding or support, authorized administrators may access your merchant account to help with configuration, setup guidance, or issue resolution. Access is controlled and used only for support or operational purposes.

2. How We Use Your Information

  • Provide and operate the Services (onboarding, store setup, dashboard, publishing, analytics).
  • Authenticate users (including OTP verification), maintain sessions, and prevent fraud or misuse.
  • Enable core commerce workflows such as catalog management, orders, customer verification, and POS-style order capture.
  • Provide support and optional guided onboarding or setup assistance when requested by you (including account-level access by authorized administrators).
  • Send service communications (e.g., OTPs, confirmations, alerts, updates).
  • Comply with legal obligations and enforce our terms.
  • Analyse usage to improve performance, reliability, and user experience.

We collect and use information only for lawful and legitimate purposes related to providing and improving our services, in line with applicable Indian data protection laws.

We do not sell or rent personal information. Data is used only to provide the AURA Commerce platform and its features.

3. Sharing & Disclosure

  • Payment Processors: Online payments (if enabled) are handled securely by authorized third-party providers (e.g., Razorpay). Their respective privacy policies govern payment data they process. We do not store full card or bank account details on our servers.
  • Vendors: hosting, storage, analytics, communications, and infrastructure providers under contracts with appropriate safeguards.
  • Legal: if required by law, to protect rights, safety, or prevent fraud.
  • Business Transfers: in a merger, acquisition, or asset sale, we may transfer data as permitted by law.

Note: Authorized administrators may access merchant accounts only for support or admin-assisted setup purposes when requested, and this is not a “sharing” of data with third parties.

4. Data Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is 100% secure.

5. Data Retention

We retain information only as long as necessary for the purposes above, to comply with law, resolve disputes, and enforce agreements. You may request deletion where legally and operationally feasible.

6. Your Choices & Rights

  • Access & Update: manage profile and business details from your dashboard.
  • Export/Deletion: email us to request a copy or deletion of your data.
  • Consent: where processing relies on consent, you may withdraw it at any time.
  • Cookies/Tracking: control via browser settings (see “Cookies & Tracking” below).

7. Data Hosting

We use trusted cloud service providers to host and process data securely. Data may be processed or stored in India or other jurisdictions depending on infrastructure, performance, and service requirements. Where cross-border processing occurs, we apply appropriate safeguards consistent with applicable law.

8. Cookies & Tracking

We use cookies and similar technologies for essential operations (including authentication/session cookies), analytics, and improving the product. You can restrict cookies via your browser settings; some features (like login and dashboard access) may not function without them.

9. Changes to This Policy

We may update this Policy from time to time. The latest version will always be available on our website. Your continued use of the Services means you accept the updated Policy.

10. Contact

For any questions or concerns about this Privacy Policy or your data, please contact us at support@auracommerce.co.in.