Terms & Conditions

These Terms govern business use of AURA Commerce (“we”, “us”, or “our”) by Merchants, Partners, enterprise users, and other authorised business users of our managed platform (the “Service”). By creating, accessing, or using a business account or business-facing Service, you agree to these Terms.

Customers purchasing goods or services from a Merchant do not purchase those goods or services from AURA. The Merchant is the seller and the customer purchase is subject to the Merchant's applicable storefront terms and policies, together with any mandatory rights available under applicable law. AURA may provide the technology, order, payment-status, refund-processing, communication, and customer account functionality used in that transaction without becoming the seller of the Merchant's goods or services.

On this page

1. Introduction

AURA Commerce provides commerce infrastructure for merchants, partners, enterprise users, and other legitimate business users to operate or enable online and merchant-assisted commerce workflows. These Terms constitute a legally binding agreement between AURA Commerce and the business user accessing or using the Service. Please read them carefully.

AURA Commerce is operated by AADHARAV Technologies Private Limited, India.

During onboarding, and when a merchant or partner requests platform-related support, authorized administrators may provide setup, configuration, or troubleshooting assistance. Such assistance is limited in scope and does not transfer responsibility for merchant operations, content, customer handling, partner relationships, or business decisions to AURA Commerce.

2. Accounts & Eligibility

  • You must be of legal age to contract and act on behalf of a legitimate business.
  • Your registered phone number identifies you for authentication. OTP is used for identity verification and recovery, while Merchant, Partner, and AURA Admin access requires Secure Sign-In. Customer Secure Sign-In is optional.
  • Business accounts may allow access to authorized team members. Account owners are responsible for managing that access, including deactivating users who should no longer have access.
  • You are responsible for the accuracy of your business details and for activity carried out through users you authorize to access your account.

3. Acceptable Use

  • No unlawful, misleading, harmful, or infringing content or products.
  • No abuse, spam, malware, scraping, or security violations.
  • Respect third-party intellectual property, privacy, and payment/network rules.
  • Comply with all applicable laws and regulations for your business and products.

4. Plans & Fees

  • Fees and commercial terms depend on the applicable Merchant, Partner, or enterprise relationship. In the ordinary shared deployment, AADHARAV Technologies Private Limited / AURA is the supplier of the AURA Commerce platform service to the Merchant. For a Direct Merchant, AURA normally configures the Merchant-facing pricing. For a Partner-attributed Merchant, the active authorised Partner may configure or negotiate the Merchant-facing AURA pricing within its authorised scope and AURA's applicable pricing controls. This pricing authority does not make the Partner the supplier or reseller of the AURA Commerce platform service.
  • The applicable commercial relationship may also be recorded in a Partner Agreement, Merchant Commercial Schedule / Order Form, enterprise agreement, statement of work, or commercial pricing configuration shown within the Service. A Partner's own commercial relationship and economic entitlement with AURA are separate from the Merchant-facing AURA platform charge. Genuine services independently supplied by a Partner to a Merchant are also separate from the AURA platform service and are governed by the applicable arrangement for those services.
  • For Merchant-facing AURA pricing, the Merchant OWNER must review and accept the applicable commercial terms before initial chargeable operation. A material change to that Merchant-facing pricing requires fresh Merchant OWNER acceptance before the revised pricing becomes effective. A Partner, Merchant Team Access member or AURA administrator cannot accept those Merchant commercial terms on the Merchant OWNER's behalf. Partner, enterprise and other business agreements may separately require acceptance or signature by the authorised representative of the relevant business.
  • Applicable taxes may be charged in accordance with law.
  • Wallet top-ups are prepaid platform billing credits and are not ordinarily transferable or withdrawable. Eligible unused credit arising from verified paid top-ups may be considered for refund in limited circumstances under our Refund Policy, after accounting for platform charges already consumed and subject to the applicable original payment remaining eligible for supported refund processing.

5. Payments

Online payments (if enabled) are processed by authorized third-party payment partners (such as Razorpay). We do not store your full card or bank account details. Payment processing is governed by the payment partner’s terms and privacy policy.

The Service also supports offline payment modes (such as cash or POS) for order recording and tracking.AURA Commerce does not collect, hold, or settle offline payments on behalf of merchants.

For purchases made on a merchant's storefront, the Merchant is the seller of record to customers. Customer purchase payments are made to the Merchant through the Merchant's configured payment method or provider, or through an applicable offline payment flow. The Merchant is responsible for its products or services, pricing, fulfilment, cancellations, refunds, disputes, taxes and customer support for purchases.

In the ordinary shared deployment, AURA Commerce provides each Merchant with its own Merchant-specific storefront and commerce technology. AURA Commerce acts as a technology and platform service provider and is not the seller, Merchant of Record or a party to the underlying transaction between the Merchant and its customer.

The ordinary shared deployment does not provide a common cross-Merchant consumer marketplace or seller-discovery catalogue. AURA's platform support relates to the AURA Commerce service; complaints and claims arising from the Merchant's underlying goods or services remain the Merchant's responsibility, subject always to applicable law.

6. Your Content & Licenses

  • You retain ownership of your content.
  • You grant us a limited, non-exclusive, revocable license to host, display, and process your content solely for the purpose of providing and improving the Service.
  • You are responsible for having the rights and permissions to use and upload your content (including images, trademarks, and product information).

7. Third-Party Services

The Service may integrate with third-party tools (e.g., hosting, analytics, payments, and communications). Your use of those tools may be subject to their terms. We are not responsible for third-party services we do not control.

Certain optional or operational third-party services may be billed separately from the standard platform pricing. Where AURA-controlled WhatsApp Business Platform notifications are enabled, applicable usage may be charged according to the then-current AURA-configured treatment for provider-confirmed billable usage, together with applicable taxes. Other provider or metered charges may apply only where enabled or otherwise agreed.

8. Service Changes & Availability

We may modify, suspend, or discontinue features, update limits, or perform maintenance to improve the Service or comply with legal, technical, or operational requirements. Service availability and activation timelines may depend on applicable business or partner verification, completeness of information provided, integration requirements, and the relevant merchant, partner, or enterprise onboarding process.

9. Suspension & Termination

  • We may suspend or terminate accounts for violations, non-payment, fraud, or risk.
  • You can stop using the Service at any time. Some obligations (e.g., fees due, indemnity) survive termination.

10. Intellectual Property & Takedown

We respect IP rights. If you believe content on the Service infringes your rights, contact us with details and proof of ownership; we may remove content or disable access where appropriate.

11. Privacy & Data

Our handling of personal data is described in our Privacy Policy. We do not sell or rent personal information.

12. Disclaimers

Except for any express commitment stated in a valid applicable agreement and to the maximum extent permitted by law, the Service is provided “as is” and “as available.” We do not guarantee Merchant sales, customer demand, business outcomes, uninterrupted or error-free operation, continuous availability of third-party services, payment authorisation or settlement outcomes, or any regulatory or commercial approval.

Nothing in these Terms excludes any warranty, right, remedy, or liability that cannot lawfully be excluded or limited.

13. Limitation of Liability

To the maximum extent permitted by law, our total aggregate liability for all claims arising out of or relating to the Service, whether in contract, tort (including negligence), statute, or otherwise, shall not exceed the total fees paid or payable to AADHARAV Technologies Private Limited / AURA under the applicable commercial relationship during the twelve (12) months immediately preceding the event giving rise to the claim. If no such fees were paid or payable during that period, the aggregate liability cap shall be INR 10,000 (ten thousand rupees).

To the maximum extent permitted by law, neither party shall be liable to the other for indirect, incidental, special, consequential, exemplary, or punitive loss, or for loss of anticipated profit, revenue, business opportunity, or goodwill, arising out of or relating to the Service.

The liability cap above applies to claims for damages. It does not reduce any undisputed fee, approved refund, eligible billing credit, accrued Partner settlement or payout amount, or other payment obligation that is expressly due and payable under the applicable commercial relationship.

Nothing in these Terms excludes or limits liability for fraud or wilful misconduct, or any warranty, right, remedy, obligation, or liability that cannot lawfully be excluded or limited.

14. Indemnity

You agree to indemnify and hold AADHARAV Technologies Private Limited / AURA harmless from third-party claims, losses, liabilities, penalties, damages, and reasonable legal costs to the extent arising from:

  • your business, products, services, content, listings, or customer commitments;
  • your violation of these Terms, an applicable commercial agreement, or applicable law;
  • infringement or misuse of third-party intellectual-property, privacy, or other rights by content or materials you provide;
  • fraudulent, unlawful, misleading, or unauthorised use of the Service by you or users you authorise; or
  • claims relating to goods or services that you sell to your customers.

This indemnity applies only to the extent the relevant third-party claim is attributable to your acts, omissions, content, products, services, or authorised users, and does not apply to the extent the claim was caused by AURA's breach of the applicable agreement, negligence, fraud, or wilful misconduct.

We will give you reasonably prompt notice of an indemnified third-party claim and reasonable cooperation in its defence. Subject to any conflict of interest, you may control the defence and settlement of the claim using competent counsel. You must not settle a claim in a manner that admits fault by AURA, imposes a non-monetary obligation on AURA, or materially prejudices AURA's rights without our prior written consent, which will not be unreasonably withheld.

15. Force Majeure

We are not responsible for delay or failure caused by circumstances beyond our reasonable control, including natural events, government or regulatory action, widespread internet or telecommunications failure, cloud or infrastructure outages, payment-network or third-party-provider disruption, labour disputes, civil disturbance, or similar events.

We will use commercially reasonable efforts to restore affected AURA-controlled services where practicable.

16. Governing Law & Jurisdiction

These Terms are governed by the laws of India. Subject to any mandatory rights or forums available under applicable law, disputes arising out of or in connection with these Terms shall be subject to the jurisdiction of the competent courts in New Delhi, India.

17. Miscellaneous

  • Notices and service communications may be sent to you via your registered phone number for transactional, security, or service-related purposes (including WhatsApp, SMS, or other messaging services), in accordance with applicable law. You may contact us at support@auracommerce.co.in.
  • If any provision is unenforceable, the rest remain in effect (severability).
  • You may not assign these Terms without our consent; we may assign to an affiliate or in a merger/sale.
  • These Terms, the applicable platform policies, and any validly agreed Partner Agreement, Merchant Commercial Schedule / Order Form, enterprise agreement, statement of work, or other commercial addendum together govern their respective parts of the relationship. A specific agreed commercial term controls the commercial matter it expressly addresses; these Terms continue to govern general platform use unless a valid agreement expressly states otherwise.
  • We may update these Terms prospectively to reflect changes in the Service, law, security, operations, or our business model. The current version will remain available through the Service. Where reasonably practicable, material changes affecting an ongoing paid business relationship will be notified through the Service or the registered business contact. A change to these Terms does not by itself retroactively alter an accrued charge or a specific commercial term already governed by an accepted Schedule, Order Form, or signed agreement.

18. Contact

For any questions or support related to these Terms, you can reach us at support@auracommerce.co.in.